Local growers, designers, CTAHR Extension agents, and researchers will share the successes and challenges of promoting Hawai'i-grown products. Mahalo to the Hawai'i Floriculture and Nursery Association for their partnership!
Abstract The Hawaii Floriculture and Nursery Association (HFNA) and the College of Tropical Agriculture and Human Resilience (CTAHR) at the University of Hawaii have established a robust partnership to enhance the visibility and economic impact of Hawaii-grown floriculture products. This collaboration encompasses several key initiatives: 1)Product Promotion and Knowledge Dissemination: Annual Design Workshops showcase locally grown products while the annual research seminars disseminate up-to-date research findings to industry stakeholders. 2)Workforce Development: To cultivate future generations of floriculture professionals, HFNA, in collaboration with CTAHR, conducts training workshops for Department of Education (DOE) high school teachers, facilitating the integration of floriculture education into secondary curricula. 3) Strategic Breeding Program Guidance: The CTAHR tropical flower breeding program benefits from the expertise of a Professional Advisory Team comprised of experienced growers and accredited floral designers. This collaborative model ensures that hybrid selections possess strong commercial viability and align with market demands. These synergistic efforts have increased awareness of the value and quality of Hawaii-grown floriculture products, contributing to the industry's sustained growth and competitiveness.
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